Vodafone wanted to encourage their pay-as-you-go users to enter their Summer Prize Draw. So they asked a team of us to devise a campaign. I came up with the chosen concept and the campaign went out on Vodafone’s social channels, website and primary app.

As lead writer on this project in 2012, I created search engine optimised (SEO) content that was subsequently translated for 26 European markets. I also ran content audits, did SEO research and produced tone guidelines.

As part of a small project team producing Vodafone UK’s new B2B site in 2018, I helped to shape the architecture and customer experience while also writing pages throughout the site.

I worked closely with all stakeholders to create the hugely important Business Broadband section of the site, while we introduced an availability and speed checker tool. I also crafted the Voice Connectivity section promoting the company’s core voice products.

Working for Publicis Sapient in 2010, I was lead copywriter for six online tools we created to help people plan their finances. The six modules shown on this page each open a different tool (see next image below).

I worked across the project team – with designers, developers and business analysts – translating highly complex financial advice into consumer-friendly language.

To support two storytelling events Amex were holding at Westfield and Stratford shopping centres, a designer and I created all the collateral for the day. This is the notebook participants got to take away.

In 2011, I partnered with an information architect to conceptualise different experiences that Barclays Investments could offer to their online customers. This was one of the concepts.

I was the sole copywriter for AllÓRA’s new website and suite of brochures. This included doing all the keyword research and creating search engine optimised copy across the site.

Back in 2007 I produced entirely new copy for the 'upgrades' section of O2's website. Working with an information architect and designer, we created an experience that was clear, informative and straightforward for customers.

Many moons ago, I crafted print and online copy to tell RBS's employees about the products and services available to them. Here is one of the investment products I wrote about.

... And here is the 'category page' I created to give an overview of the insurance offers available to RBS employees.

For the launch of this information and support service for parents who are separating, I provided carefully thought-out words for the website and brochures that are available to parents. 

The topics we were advising about included some very sensitive subjects. We also needed to make complex information clear for everyone to understand - often at a difficult time in their life.