https://www.willfaithfull.com/portfolio daily 1.0 2025-05-29 https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1748300428069-VVTVTTLJM1FYDNINLT09/Bloomberg+LIBOR+webpage+screenshot.png Portfolio - Bloomberg LIBOR transition content hub Project: London Inter-Bank Offered Rate (LIBOR) transition. My role: Senior B2B Copywriter providing content strategy and copywriting. Business goal: Position Bloomberg as a leader in supporting financial markets during a historic transition as LIBOR, the world-leading interest rate, was retired. Client goal: Learn about the implications of LIBOR closing down. Result: The campaign won ‘Best support for LIBOR reform’ in the Risk Markets Technology Awards 2022. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1748300428069-VVTVTTLJM1FYDNINLT09/Bloomberg+LIBOR+webpage+screenshot.png Portfolio - Bloomberg LIBOR transition content hub Project: London Inter-Bank Offered Rate (LIBOR) transition. My role: Senior B2B Copywriter providing content strategy and copywriting. Business goal: Position Bloomberg as a leader in supporting financial markets during a historic transition as LIBOR, the world-leading interest rate, was retired. Client goal: Learn about the implications of LIBOR closing down. Result: The campaign won ‘Best support for LIBOR reform’ in the Risk Markets Technology Awards 2022. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1748303422662-EXUN78HYA0KMNFRQRLO6/LIBOR+video.png Portfolio - Bloomberg LIBOR transition video One of the videos I conceptualised, scripted and co-created for the LIBOR transition content hub. As part of the LIBOR campaign, I designed content for multiple touchpoints throughout the user journey. These included: - invites to webinars informing clients about the impacts of LIBOR closing - the LIBOR transition content hub - LinkedIn adverts and posts - search engine marketing adverts https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1748299055806-7DFD9YXI2QZ616TNZ186/image-asset.png Portfolio - Bloomberg LIBOR content hub Project: London Inter-Bank Offered Rate (LIBOR) transition. My role: Senior B2B Copywriter providing content strategy and copywriting. Business goal: Position Bloomberg as a leader in supporting financial markets during a historic transition as LIBOR, the world-leading interest rate, was retired. Client goal: Learn about the implications of LIBOR closing down. Result: The campaign won ‘Best support for LIBOR reform’ in the Risk Markets Technology Awards 2022. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1748301081293-5PBR90Z3E2XZ1WCR0GA5/SEQ+content+strategy+%26+process.png Portfolio - High-level summary of how we initiated a project Client: Scottish Government. Project: Carer Support Payment – a social security benefit. My role: Lead Content Designer for the project, providing content strategy, service design and content design. Business goal: Simplify the process for getting earnings information from self-employed clients applying for this benefit. Client goal: Give Scottish Government information about my earnings from self-employment when I apply for this benefit. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1748301386032-FX6ZO1DJZ8TSJ441FEHX/MyGov+page.png Portfolio - Social Security Scotland webpage As part of this project, we (the User Centred Design team) designed a self-employment questionnaire alongside other artefacts. This online questionnaire has played a key role in streamlining the interactions between clients and Social Security Scotland (an executive agency for the Scottish Government). This is one example of the artefacts I created as part of this project. Clients visit this webpage on their journey towards the online self-employment questionnaire. My content strategy set the direction for other content designers creating client-facing and internal content as part of this project. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1748476204196-SD2BFSSW3AZ4R6LWTXDF/Onboarding+1+-+smaller.png Portfolio - Enlitened app - one of the onboarding screens Client: The Student Room Group (TSR), which runs the UK’s largest online student community. Project: Enlitened, a new category of mobile app. My role: Head of Content, where I built the content team and created the in-app content strategy. Business goal: Build and launch the Enlitened app. Enlitened is an AI-powered app that helps students feed back to their university and helps the university understand how students feel about their university experience. Client goal: For universities (TSR’s clients) to better understand their students. For students (the app users) to improve the university experience for themselves and others. Result: App successfully launched into 4 universities. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1748302831998-YNFVQUZV3NME4FNQ8WVQ/Onboarding+2+-+smaller.png Portfolio - Enlitened app - another onboarding screen Like the previous example, this screen outlines another of the app’s value propositions. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1594980729642-B0NAW7XFE4YYJ9V1S53I/image-asset.png Portfolio - Enlitened app – explainer As Head of Content at Enlitened (2018-2020), I wrote this 90-second video and managed the production, to explain what the app does and why. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1748303082192-7SLBKUD03YL1AJLUF6TB/Modal+component+-+smaller.png Portfolio - Enlitened app - modal component Students see this message after they’ve answered their 5 questions in the app. This tells students what they can do next in the app. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1597153841292-TY4U9FHS0W6DKM49Y9A0/Summer-prize-draw-promo.jpg Portfolio - Vodafone UK - summer prize draw campaign Vodafone wanted to encourage their pay-as-you-go users to enter their Summer Prize Draw. So they asked a team of us to devise a campaign. I came up with the chosen concept and the campaign went out on Vodafone’s social channels, website and primary app. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1488982064551-QN6BR3AGN6EZIMJDEEPJ/Mazda6.png Portfolio - Mazda - redesign of European web platform As lead writer on this project in 2012, I created search engine optimised (SEO) content that was subsequently translated for 26 European markets. I also ran content audits, did SEO research and produced tone guidelines. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1594980462086-VPYAJXEBF9YBCC0WEAT4/image-asset.png Portfolio - Enlitened app – explainer As head of content at Enlitened, I wrote this 90-second video and managed its production, to explain what the app does – and why. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1535469380838-22G8ZIIMCJ04MKGQS6GX/Vodafone---Internet-of-Things.jpg Portfolio - Vodafone UK - website - Internet of Things product category As part of a small project team producing Vodafone UK’s new B2B site in 2018, I helped to shape the architecture and customer experience while also writing pages throughout the site. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1594978959440-QOAMXH1Z1G7O5YMKNL7V/image-asset.png Portfolio - Enlitened app – explainer As head of content for the Enlitened app, I wrote this 90-second video and managed its production, to explain what the app does – and why. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1535468468956-QT5FJYKEJD4YLQXM51IO/Vodafone+-+Internet+of+Things.png Portfolio Vodafone UK - website - Internet of Things product page As part of a small project team producing Vodafone UK’s new B2B site, I helped to shape the architecture and customer experience while also writing pages throughout the site. https://images.squarespace-cdn.com/content/v1/58bebb25bf629a847ab08b1a/1535466708678-SWMD5U4G7K5PKKWY35XM/Vodafone+-+Internet+of+Things.png Portfolio Vodafone UK - website - Internet of Things product page As part of a small project team producing Vodafone UK’s new B2B site, I helped to shape the architecture and customer experience while also writing pages throughout the site. https://www.willfaithfull.com/contact daily 0.75 2020-07-20